Our History

We have been around, since 1996 in fact when brand activation was something you had to explain...
That’s when Carl Lewis still won Olympic medals, when the Macarena was a smash hit and Dolly was born. That was the time when Bananas started inspiring clients by activating their brands. Continuously pioneering at a time when this all was new and adventurous. We’ve learned it the hard way.
Along the way we built our own proprietary BACS software, developed a game changing channel planning tool, and continuously improved our logistic knowledge to keep activating brands.
We’ve also moved two times and are currently located in Vilvoorde, near Brussels. We had the opportunity to build local and international brands where it matters the most: in the hands of consumers. Always with the intention of creating a unique memory point through human interaction.
Bananas has its roots in Belgium but also opened an office in the United Kingdom (London). Today we still aim to be a default business partner for great brands by activating them through consumers & channels. That’s simply what we’re good at and what we passionately do each day: true brand activation!


Brand activation by means of

Consumers / Channel Data Cube

Making a remarkable impact on- & offline brand activation, that’s what we aim to provide. Consumers are hard to target and well connected. We have the measurement tools for your target groups: shoppers, students, people at work, festival fans, from each province or village: we can reach them loud & clear and always with your message in mind. Our patented CDC model (Channel Data Cube) helps building touchpoint plans and activating brands for many blue chip clients .

Channels / Sales & Marketing Logistics

We strive for operational excellence in channel executions and we offer an 'à la carte' approach. Our division 'Sales& marketing Logistics' has over 20 years of experience in sales & merchandising multi card system. From ordertaking, negociating, selling ins to shelfspace discussions. We can help you and your brand in optimising your instore presence. Also rackjobbing, remodelings or promotional expositions are fields of expertise wecan help you with. We’ve been doing that for many clients in numerous existing channels, but we also like to be creative and develop channels that drive the business.

People / The Bananas Field Force

We believe in the power of people. Short or long term, sales or marketing minded, even type AB-negative but always with a positive spirit. Weather they are on the road, in the field or hosting your event or fair, we can deliver quantity and never compromise on quality. Our database is continuously updated and we provide full service for every project, from briefing to debriefing.