Dewar’s Hotel International
Bananas developped an international advocacy concept for bespoke cocktail bar-owners & staff. Objective was to educate them about Dewar's rich history and taste. We carefuly selected boutique hotels in Gent, Antwerp, Amsterdam, Edinburgh, Manchester, Frankfurt, Munich an Berlin as our Dewar's habitat. Our guests were taken through an immersive brand experience and were invited to create their own blend. Check out the amazing Live True campaign on the official website http://livetrue.dewars.com/gl/lda?ReturnURL=/gl/home-
Clients: Bacardi - Martini
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Skills: Coordination, Design, Logistics, Special team, Strategy