Nutricia – Bambix becomes Olvarit
To communicate the Nutricia brand switch from Bambix to Olvarit, Bananas created a national in-store campaign with over 150 animations. The objective was to reassure parents that the recipe of the product wouldn’t change, only the product look improved. They could also discover the new Olvarit mascot ‘Arthur’. This activation concept was well received instore and animated all the kids that day.-
Clients: Nutricia
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Skills: Coordination, Design, Logistics, Special team