L’Oréal Brand Activation Lancome
For the launch of the new fragrance 'La Vie est belle' by Lancôme, L'Oreal asked Bananas to activate this launch in the Benelux. We've planned a city attack in Brussels, Antwerp & Amsterdam to surprise the consumer with this wonderful new frangrance on women's day last March.-
Clients: L'Oréal
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Skills: Coordination, Design, Special team, Strategy